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Facebook is one of the biggest social media platforms and it attracts a lot of advertisers. As a business owner, it may be bringing in a good number of customers and it really sucks when your ads account gets disabled. Either you’re someone who has gotten their account disabled or just starting advertising on Facebook; let’s understand the basics of Facebook Ad accounts. This would help a lot in dealing with problems of disabled accounts and other problems.

 Every personal Facebook account has an ads account attached and managed by Facebook Ads Manager. This is a personal account and it would be really bad if it got disabled. There is also the option of opening business accounts linked to your personal account. You can open several business accounts with one Facebook profile and several ad accounts in one business account. So even if one ad account or one business account is disabled, you have the option to open more business and ads accounts.

How to Prevent It

• Always the first thing to do is play it safe. Review Facebook ad policies and create ads accordingly. Also, make sure to test an ad before making millions of it and running multiple ads.
• Most of the time the warning sign is your ads being flagged and taken off. So, try to resolve any issue that may be causing the problem. If this doesn’t resolve the problem; try to talk to an employee through online chat at Facebook Business Resources.
• One of the most important things to do is to avoid using your personal account for ads.Create a Business Manager account beforehand and create a multiple of them. Then create several ad accounts in a business manager account so that if one gets disabled, you can always use the other one.

What to Do If It Gets Disabled

Have to admit it’s pretty hard and pretty easy at the same time to get your account re-instated once it gets disabled. There are mainly two ways to go about it.

The Legit Way

First thing to do is try to get your account re-instated the legit way. Submit an appeal via email or through the chat process and make a case that you’re compliant with the policies and this was a mistake. Stay persistent because an appeal gets rejected pretty easily. Submit appeals, again and again, every few weeks until your appeal goes to a real human and then maybe your account will be re-instated. Consider yourself lucky.

Setting Up a New Account

If nothing works, set up a new account but with different credentials or information. Find a trusted friend and ask him to open a business manager account for you. Then open a new ad account in that account it should be done in a way that there’s no link between this account and your old disabled one. Even the IP address must be different. Even for a tech savvy and professionals, it’s pretty hard to manage an account you’re not familiar with.

In Conclusion

In conclusion, it sucks to get your account disabled and it’s pretty good if it gets reinstated or you’re able to manage another account. It’ll be a good strategy to keep other option on hand e.g. other platforms. Have a plan in place to make up for the lost customers in the meantime. Good Luck!

Prelude to Instagram:

It is a free online photo-sharing application that is used for amusement as well as business.

When was it embarked?

Instagram was launched on October 6, 2010, and there on the day, it became the highest free photo-sharing app, wrenching up twenty-five thousand users. iPhone four with its improved camera which was released some months earlier in June 2010 was the 1st ever mobile phone to launch Instagram.

Post on Instagram:

 Since its unleash within half of 2010s, Instagram has taken the globe of social media by storm. It’s an elegantly straightforward platform that boasts quite a billion monthly users and sees as several as five hundred million using this platform each day.

How to post on Instagram?

1. Log into your Instagram account on your Android mobile app or from your iOS app .

2. Touch the square at an all-time low of the screen with a “+” (plus) image within.

3. Choose the picture(or video or GIF) you would like to post from your phone gallery or you can add the latest photo taken with your smartphone camera.To form a multi-image post, you can add up to ten photos in one post – touch the grey circle with a picture of bedded squares and continue selecting pictures you need to use.

4. Hit “Next” at the highest of the screen, then choose your filter if you would like to use one, and hit “Edit” to form different changes to the approach the image’s crop, brightness, saturation, and more.

5. Hit “Next”, mention people which are in the photo, and use other social sites– such as Twitter or Facebook or Tumblr– and simultaneously upload your favorite photos there,also.

6. Hit “Share” to send your post go on Instagram.

Best time to advertise on Instagram on Sunday:

Instagram disclosed the secrets behind its algorithmic rule during a June 2018 presentation and stressed that the highest 3 factors that influence however a post shows up during a user’s feed include:

Interest: Posts that include content a user has antecedently shown interest will most likely appear on the top of the feed.

Recency: More modern posts get priority ranking than posts that square measure days or weeks previous.

Relationship: Posts from friends, relatives, and users with higher overall past interactions will also be among top feeds.

Sunday: 7:00 a.m., 8:00 a.m., 4:00 p.m.

Why these hours?

9:00 a.m. – 11:00 a.m. Morning hours are one of the best times to upload your photos on Sundays because everyone awakes late. Most people cannot resist checking their phones to visualize what they have not seen from the last 7-8 hours while they were asleep. when 11:00 a.m., however, you will see a small amount of a drop in social activities, thanks to breakfast and homeworks.

2:00 p.m. – 5:00 p.m. Everybody is lying simply at home and having leisure time.They are most likely checking their phones just to pass the time.

Differences in time zones also follow these particular hours,because in these hours people from other places are also using instagram either waiting for sunday morning or on monday morning in their offices or homes.
So,Don’t forget to update your instagram account in these particular hours on Sundays.
Good luck!

After getting published, your campaign needs to be analyzed and optimized to plan for future. You need to check and refresh your campaign from time to time.

Facebook Ads Reporting by Ads Manager

You campaigns can be organized and filtered by dates or objectives etc. You can also go into detail of each campaign to check its performance. You can also select a date range for a performance check.

You will find different metrics of ad performance in Ads Manager:

1. Cost per click
2. Cost per conversion
3. Unique link clicks
4. Impressions

A campaign can be selected by its name and navigated to observe its performance. Facebook shows the important data of any campaign on its own.

Ad Reports Columns

You can also change the report metrics. You can create customized reports or use the pre-set reports. Once a report is created, you have to save it.

There are many different metrics on Ads Manager available to understand your ad performance depending upon your campaign objective.

Performance– including result, result rate, frequency, reach, delivery, impressions, social reach, actions taken, amount spent and feedback etc.

Engagement– includes comments, likes, shares, responses, check-ins, claims and offers etc.

Clicks-include social clicks, unique link clicks and link clicks etc.

Messaging-including replies, new messages and cost per conversation etc.

Media– average video time, video views, video watches at 25% and 100% and canvas view time etc.

Website conversions- including leads, searches, add to carts, registrations, cost per conversion, cost per purchase, conversion values and custom conversions etc.

Apps– including desktop apps, mobile apps, app purchases, add to cart, cost per install etc.

On-Facebook– including purchases, leads, cost per purchase etc.

Offline- including leads, purchases, store visits, add to cart, cost per purchase etc.

Campaign Breakdown Reporting

Your reports can be broken down by Breakdown menu as follows:

• Delivery- gender, age, location, time of day, platform etc.
• Action- destination, conversion device, video view type, carousel card, video sound etc
• Time- day week or month

One criterion can be selected from each section.

You have to select a campaign to breakdown. Then select a criterion for breakdown.

Saving and Automating Reports

You can save a report and schedule it to deliver on time. You can compile a lot of data in automated reports.

If you want To Learn more about Ad Bidding and Optimization then visit this blog

It is important to know the campaign structure and budget. Campaign structure has the following three levels:

• Campaign- containing Ad sets with different objectives. It helps to have an organized advertisement. Each campaign is designed for one objective.
• Ad set- contains ads with their targeted audience, budget, bidding, placements and budget.
• Ad- is the basic unit of any campaign, with different URLs, ad images and ad copy.

Setting up budget

The most critical step for a campaign is to assign a budget. There are two budgeting options:

• Daily Budget
• Lifetime Budget

Daily budget is the one being spent on the ads daily. Facebook can automatically optimize your budget by spending 25% more than your daily budget on the days of higher potential opportunities and vice versa. On the other hand, lifetime budget is the one which is automatically but unevenly divided on the campaign dates by Facebook. You have to set the campaign dates for Facebook to decide the spent for each day.

Ad Delivery Optimization

You can also choose a method for ad delivery optimization. It is about the goal you have to achieve:

• If you need to draw traffic, optimize for Link Clicks
• If you want conversions, choose Conversions
• If you want app installation, select App Install

Ads Bidding

It is based on auction as there are many advertisers trying to reach the audience. The one with best relevance score, estimated action rate and bid, wins.

Manual vs. Automatic Bidding Try using automatic bidding if you are new to advertisement. In this way, you will not need any previous knowledge. But if you have a knowhow of bidding, go for manual bidding.

Ads Scheduling

You can set custom schedules for deliveries. In this way, your ad reaches the audience on your chosen day and time. To run the ads all time, is a recommended option for your first ever campaign. You can change the schedules later depending upon the ad reports.

Ads Delivery Type

You can choose:

• Standard delivery- delivering ads with low cost at an optimal speed
• Accelerated delivery- delivering ads with higher costs at a higher speed

It is recommended to use standard delivery for your ads as accelerated delivery ends up with a higher cost and is suitable only for time sensitive campaigns.

Place Order and Publish!

Targeting a facebook audience requires you to first recognize your customers. Your targeted audience should be interested in your ad product.

Creating Facebook Audience:

Audience Manager Tool, found in Business Manager, is used to manage the target audience. You can select Audiences from the top right corner menu. Here, you can have a look on all of your saved audience and create new also.

Facebook comes with three types of audience:

• Saved audience
• Custom audience
• Look-alike audience

Saved Audience

Saved audience can be created at the start or later by the Audience Manager. It is defined by the users location, age, income, gender, used device etc.

Location based targeting– includes country, state, region, counties, postal code, city, DMA, specific address radius. You just need to enter the area you want to target. To be more specific, you can choose:

• Everyone in that location
• People who live there
• People recently to that location
• People travelling there

Demographics- based targeting- includes age, gender and language.

You can get more details as political views, ethnicity, job titles, life events etc of the users.

Interest-based targeting- is to specify the audience actually interested in your ads.  You can choose one particular interest or can have hundreds of interests available through Facebook. The interests are based on the activities of Facebook like Liked Pages.

Behavior-based targeting- includes purchase histories, liked events, anniversaries etc of the users. The data is gathered by Facebook by external datasets.

Custom Audience

It allows retargeting the visitors of any website in the past. Following are the ways to create custom audience:

Using Customer Files– means to use email ids, apple accounts, or phone numbers.

Custom Audience can be created as:

1. Create Facebook Custom Audience
2. Choose Customer File
3. Add a customer file or import from MailChimp
4. Import the data to create new custom audience
5. Choose the identifiers (email, phone number, mobile advertiser ID)
6. Upload a customer file
7. Enter a name for your custom audience

Website Traffic based custom audience- togenerate remarketing campaigns for users already interacted with. Facebook pixel needs to be installed for this purpose. You can:

• Target everyone to visit your website
• Target audience who visit specific web pages
• Target audience who visit specific pages and not others
• Target audience who do not visit your website
• Any other custom combination

Based on App Activity- to reach the people interacting with any mobile app. For this purpose, you have to create app events. A timeframe for the events can be selected for targeted events.

Based on Engagement- gives a chance to reach a higher audience. can target the audience who has:

• Engaged with your post or ad
• Visited your page
• Sent a message to your page
• Saved your post or page
• Clicked on call-to-action page

Look-alike Audience

It allows you to target the similar audience as already present in your customer database. For this, you need to create a custom audience for Facebook to know what type of audience you need. By selecting Lookalike Audience, select a target country with its user’s percentage. It signifies people similar to your custom audience. Your ad reach can be enhanced by creating lookalike audience.

Narrowing Down your Audience

Sometimes you need to keep your audience smaller. You can choose AND/OR options for narrowing down your audience. By OR targeting, the audience will increase by adding new target options in same category. By AND targeting, a user from your audience must come under multiple categories. People with specific interests or demographics can also be excluded.