After getting published, your campaign needs to be analyzed and optimized to plan for future. You need to check and refresh your campaign from time to time.

Ads Reporting by Ads Manager

You campaigns can be organized and filtered by dates or objectives etc. You can also go into detail of each campaign to check its performance. You can also select a date range for a performance check.

You will find different metrics of ad performance in Ads Manager:

1. Cost per click
2. Cost per conversion
3. Unique link clicks
4. Impressions

A campaign can be selected by its name and navigated to observe its performance. Facebook shows the important data of any campaign on its own.

Ad Reports Columns

You can also change the report metrics. You can create customized reports or use the pre-set reports. Once a report is created, you have to save it.

There are many different metrics on Ads Manager available to understand your ad performance depending upon your campaign objective.

Performance– including result, result rate, frequency, reach, delivery, impressions, social reach, actions taken, amount spent and feedback etc.

Engagement– includes comments, likes, shares, responses, check-ins, claims and offers etc.

Clicks-include social clicks, unique link clicks and link clicks etc.

Messaging-including replies, new messages and cost per conversation etc.

Media– average video time, video views, video watches at 25% and 100% and canvas view time etc.

Website conversions- including leads, searches, add to carts, registrations, cost per conversion, cost per purchase, conversion values and custom conversions etc.

Apps– including desktop apps, mobile apps, app purchases, add to cart, cost per install etc.

On-Facebook– including purchases, leads, cost per purchase etc.

Offline- including leads, purchases, store visits, add to cart, cost per purchase etc.

Campaign Breakdown Reporting

Your reports can be broken down by Breakdown menu as follows:

• Delivery- gender, age, location, time of day, platform etc.
• Action- destination, conversion device, video view type, carousel card, video sound etc
• Time- day week or month

One criterion can be selected from each section.

You have to select a campaign to breakdown. Then select a criterion for breakdown.

Saving and Automating Reports

You can save a report and schedule it to deliver on time. You can compile a lot of data in automated reports.

It is important to know the campaign structure and budget. Campaign structure has the following three levels:

• Campaign- containing Ad sets with different objectives. It helps to have an organized advertisement. Each campaign is designed for one objective.
• Ad set- contains ads with their targeted audience, budget, bidding, placements and budget.
• Ad- is the basic unit of any campaign, with different URLs, ad images and ad copy.

Setting up budget

The most critical step for a campaign is to assign a budget. There are two budgeting options:

• Daily Budget
• Lifetime Budget

Daily budget is the one being spent on the ads daily. Facebook can automatically optimize your budget by spending 25% more than your daily budget on the days of higher potential opportunities and vice versa. On the other hand, lifetime budget is the one which is automatically but unevenly divided on the campaign dates by Facebook. You have to set the campaign dates for Facebook to decide the spent for each day.

Ad Delivery Optimization

You can also choose a method for ad delivery optimization. It is about the goal you have to achieve:

• If you need to draw traffic, optimize for Link Clicks
• If you want conversions, choose Conversions
• If you want app installation, select App Install

Ads Bidding

It is based on auction as there are many advertisers trying to reach the audience. The one with best relevance score, estimated action rate and bid, wins.

Manual vs. Automatic Bidding Try using automatic bidding if you are new to advertisement. In this way, you will not need any previous knowledge. But if you have a knowhow of bidding, go for manual bidding.

Ads Scheduling

You can set custom schedules for deliveries. In this way, your ad reaches the audience on your chosen day and time. To run the ads all time, is a recommended option for your first ever campaign. You can change the schedules later depending upon the ad reports.

Ads Delivery Type

You can choose:

• Standard delivery- delivering ads with low cost at an optimal speed
• Accelerated delivery- delivering ads with higher costs at a higher speed

It is recommended to use standard delivery for your ads as accelerated delivery ends up with a higher cost and is suitable only for time sensitive campaigns.

Place Order and Publish!

Targeting a facebook audience requires you to first recognize your customers. Your targeted audience should be interested in your ad product.

Creating Facebook Audience:

Audience Manager Tool, found in Business Manager, is used to manage the target audience. You can select Audiences from the top right corner menu. Here, you can have a look on all of your saved audience and create new also.

Facebook comes with three types of audience:

• Saved audience
• Custom audience
• Look-alike audience

Saved Audience

Saved audience can be created at the start or later by the Audience Manager. It is defined by the users location, age, income, gender, used device etc.

Location based targeting– includes country, state, region, counties, postal code, city, DMA, specific address radius. You just need to enter the area you want to target. To be more specific, you can choose:

• Everyone in that location
• People who live there
• People recently to that location
• People travelling there

Demographics- based targeting- includes age, gender and language.

You can get more details as political views, ethnicity, job titles, life events etc of the users.

Interest-based targeting- is to specify the audience actually interested in your ads.  You can choose one particular interest or can have hundreds of interests available through Facebook. The interests are based on the activities of Facebook like Liked Pages.

Behavior-based targeting- includes purchase histories, liked events, anniversaries etc of the users. The data is gathered by Facebook by external datasets.

Custom Audience

It allows retargeting the visitors of any website in the past. Following are the ways to create custom audience:

Using Customer Files– means to use email ids, apple accounts, or phone numbers.

Custom Audience can be created as:

1. Create Facebook Custom Audience
2. Choose Customer File
3. Add a customer file or import from MailChimp
4. Import the data to create new custom audience
5. Choose the identifiers (email, phone number, mobile advertiser ID)
6. Upload a customer file
7. Enter a name for your custom audience

Website Traffic based custom audience- togenerate remarketing campaigns for users already interacted with. Facebook pixel needs to be installed for this purpose. You can:

• Target everyone to visit your website
• Target audience who visit specific web pages
• Target audience who visit specific pages and not others
• Target audience who do not visit your website
• Any other custom combination

Based on App Activity- to reach the people interacting with any mobile app. For this purpose, you have to create app events. A timeframe for the events can be selected for targeted events.

Based on Engagement- gives a chance to reach a higher audience. can target the audience who has:

• Engaged with your post or ad
• Visited your page
• Sent a message to your page
• Saved your post or page
• Clicked on call-to-action page

Look-alike Audience

It allows you to target the similar audience as already present in your customer database. For this, you need to create a custom audience for Facebook to know what type of audience you need. By selecting Lookalike Audience, select a target country with its user’s percentage. It signifies people similar to your custom audience. Your ad reach can be enhanced by creating lookalike audience.

Narrowing Down your Audience

Sometimes you need to keep your audience smaller. You can choose AND/OR options for narrowing down your audience. By OR targeting, the audience will increase by adding new target options in same category. By AND targeting, a user from your audience must come under multiple categories. People with specific interests or demographics can also be excluded.

Your creativity and copywriting are the basics to choose if your ad will succeed or not. To draw the attention of any user scrolling through his newsfeed, your ad should attract him. It will definitely affect the Cost per click (CPC) and Cost per acquisition (CPA). It adds for 75 to 90% of the performance of any ad.

Setting Up Your Facebook Ad Creative

Ad creative types can be selected based on the campaign objective. You can choose from 6 image ads to get the best option according to performance.

There are three options while you choose ad images:

• Discover images in image database
• Upload from your computer
• Reuse an already used image

Image bank Shutterstock has given access to a lot of images for free. It leads to refreshing the ad images by time to keep them attractive. But these sock images should be used as a last option because they are also being used by other facebook advertisers too, which might make them less attractive to audience. You should always focus on generating your own images.

How to Create Best Ad Designs?

You need to:

• Add colors to your images to draw attention
• Create contrast images with the newsfeed
• Put the main proposition in the image making it reach the audience immediately
• Pick the correct image size i.e.; 1200 x 628 pixels

Ad Copy Text

After adding an image, you need to add an convinving and interesting text to your ad. The text fields include:

• Main text: up to 90 characters
• Headline: up to 25 characters
• Link Description: up to 90 characters

It is better to have various headlines or descriptions beforehand. In mobile ads, you can add Call to Action button, hence increasing the traffic by click through rate. The copy text needs to be kept short and clear to actually convince the users. An effective method to attract the users is to offer discounts.

Setting up Your Facebook Ad Copy

You need to enter the text in the right place provided. Once you are done, you can have a preview of your ads. You can select the view types while testing ad images to have an idea about the look of your ads.

You get three choices: Newsfeed, Mobile and Right Column, when it comes to your Facebook ads. Right Column ads are low-priced as compared to others.

Once you have chosen a target audience, you can always remove it by disabling the placement.

Here you go! You have created your first Ad…

There are different types of ad campaigns with different objectives. Each type has its own specifications. It is important to understand the right use of each campaign type to match with your goals.

A common objective of advertising is to draw traffic to any website to enhance views on a particular page. It could lead to an overall increase in buying of a product, signing up or participating in any lead. Following are the types of ads to draw traffic to a website:

Link Click Ads:

They help in the promotion of an external website by sending public to a page or post. A placement for this ad can be set allowing it to be delivered to a larger audience. These ads can help to generate Likes and Comments for a page.

Specifications:

• Link Description: 30 characters
• Ad copy text: 90 characters
• Headline: 25 characters
• Recommended image size: 1,200 x 628 pixels

Video Ads:

Video ads are another form of Link Ads in the form of a video. They have the following specifications:

• Video can be as long as 120 min., but most top-performing videos are 15-30 seconds
• Continuous looping available
• File size: up to 4 GB max
• Aspect ratios supported: 16:9 to 9:16
• Ad copy text: 90 characters

Boosted Page Posts:

Facebook offers to choose a target audience every time you post something. It helps to enhance and establish the reach of any post. By clicking Boost Post, you can select bidding methods as well as promote your post across the whole network with a Sponsored note on its top. They have the following specifications:

• Recommended Image Sie: 1,200 x 628 pixels
• Headline: 25 characters
• Link Description: 30 characters
• Ad copy text: Unlimited

There are such ad types too where Facebook allows to submit email and get in touch with the brand without leaving Facebook. It makes the work super fast and a great experience.

Carousel Ads (Multi-Products)

These multi-product ads allow displaying 10 images/videos in a single ad. It is important for ecommerce campaigns to promote the products with the audience. These ads have:

• Headline: 25 characters
• Ad copy text: 90 characters
• Recommended Image Size: 1080 x 1080 or 600 x 600 pixels
• Link Description: 30 characters

Dynamic Product Ads (DPA)

These ads are used for re-marketing. It is based on the activity on the page in the past. You have to upload the catalogue to Facebook making sure that Facebook Pixel is installed. Rest is controlled by Facebook. They have:

• Ad copy text: 90 characters
• Headline: 25 characters
• Link Description: 30 characters
• Recommended Image Size: 1,200 x 628 or 600 x 600 pixels

Facebook Lead Ads

These ads are the best to get new leads. It allows you audience to sign up or download your content by staying at Facebook. It makes quick customers for your campaigns. These ads have:

• Headline: 25 characters
• Link Description: 30 characters
• Context card headline: 60 characters
• Privacy Policy and website URL links are required
• Recommended image size: 1,200 x 628 pixels
• Ad copy text: 90 characters
• Context card format: paragraph (no character limit), or 5-bulletpoint format (80 characters per bullet)
• Context card button: 30 characters

Canvas Ads:

It is only available on mobiles to get engaged with your content on Facebook. The audience can scroll, tilt, and zoom the images in or out. It loads upto 10X faster. It has following specifications:

• Headline: 45 characters
• Ad copy text: 90 characters
• Recommended Image Size: 1,200 x 628 pixels

Canvas has the following elements:

• Header with logo
  • Full-screen image
  • Text block
  • Button for offsite links
  • Image carousel
  • Auto-play video
  • Full-screen tilt-to-pan image
  • Product set

Collection Ads:

This type of ads allows us to display the products on a website being sold. It makes it useful for audience to browse and buy items in an illustrative way. They have following specifications:

• In-image text: 20%
• Image Size: 1,200 x 628 pixels
• Image Ratio: 1:9:1
• Headline: 25 characters

The engagement and interaction on a facebook page is dependent on the objective of a campaign. The reach to the content is enhanced if there are two campaign objectives. A usual facebook post reaches to 2-3% of people. That’s why promotion of a post is a way to reach a bigger audience.

Page Like Ads:

To invite the users to like a page, these ads can be made available at any placement. It is important to choose the right audience to get Likes. For this purpose, it is necessary to choose correct image for ad.

Photo Ads

It’s all about choosing the right picture to get the likes and comments on. A link can also be added in description but it does not bring in more traffic.

Video Ads

Videos draw more audience and create a powerful association. Smaller groups can post videos to drive engagement. This type of ads is useful to re-target the public otherwise targeted with other ad types. It depends on how much your video is being watched. They can have:

• Aspect Ratio: 16:9 to 9:16 (landscape to portrait)
• File Size: up to 4 GB max.
• Duration: 120 min max (15-30 seconds videos are the most functional)
• Ad copy text: 90 characters
• Audio: Stereo AAC audio compression, 128+ preffered

Page Post Video Ads

Page Post Text

It emphasizes the engagement on a post. Otherwise photo ads perform better.

There are also the ads designed to promote any mobile app.

Mobile App Ads:

To get more installs on any mobile app, this type of ad is shown only in a mobile newsfeed. You can choose your target audience by selecting the operating system of the users, or the devices you want to target.  They can have:

• Image Ratio: 1:9:1
• Ad Copy Text: up to 90 characters
• In-image text: 20%
• Image Size: 1,200 x 628 pixels

Desktop App Ad:

As Facebook apps can only be targeted on the Desktop, these ads allow engagement with the Facebook apps. They can have:

• Image Size: 1,200 x 628 pixels
• Image Ratio: 1:9:1
• Copy text: up to 90 characters

Instagram Ads:

Your mobile apps can also be advertised on instagram. It makes it more useful because the instagram mobile users can be attracted to install more apps. Instagram ads can have both; video or audio. They can have:

• Image Size: 1080 x 1080 pixels
• Image Ratio: 1:1
• Resolution:
  • minimum 600 x 315 pixels, 600 x 600 pixels, 600 x 750 pixels
  • maximum: 1936 x 1936 pixels
• Caption: 125 characters

There is also a campaign objective to invite the audience to an event. For the offline promotions, event ads work well.

Event Ads:

Event organizers can draw more audience by boosting the reach of their event. You can set the ad reach geographically. These ads can have:

• Description: 30 characters
• Image Ratio: 1:9:1
• Headline: 25 characters
• Copy text: up to 90 characters
• Image Size: 1920 x 1080 pixels

Offer Claims

To make an offer, you need to have atleast 50 likes on your facebook page. This ad type is for the people who want to draw more people to their stores. When a person from the audience clicks on this ad, an email will be sent holding all the details of the product. These ads can have:

• Offer title: up to 25 characters
• Image Ratio: 1:9:1
• Image Size: 1,200 x 628 pixels
• Copy text: up to 25 characters

Local Awareness Ads:

This type of ad is good to target the audience based on their locations. It draws the people who are near your store. To contact, different actions like Call Now and Send Message can be added. These ads can have:

• Image Ratio: 1:9:1
• Image Size: 1,200 x 628 pixels
• Copy text: 90 characters
• Headline: 25 characters
• Description: 30 characters

Messenger Ads:

A user can see the messenger ads in their inbox, and can contact the concerned page. These ads can have:

• Minimum width: 254 x 133
• Image Size: 1200 x 628 pixels
• Image Ratio: 1:9:1
• Copy text: 125 characters
• Headline: 25 characters
• Description: 30 characters

Now having a clear idea of the facebook ad types, one can use spectacular ads for their campaigns.

What is Facebook Ads Manager?

Facebook Ads Manager allows you to:

• Create new or optimize the existing Ad Campaigns
• Make new Ads and Ad sets
• Run Ad bids
• Aim different viewers
• Keep an eye on the presentation of your campaigns
• Teest your Ad campaigns

How to utilize Facebook Ads Manager?

Facebook Ads Manager can be accessed in the following three ways:

1. Click this link to go to your Ads Manager account
2. Click Business Manager in the drop-down arrow in the upper-right corner of any Facebook page
3. Ads Manager mobile app can also be used to contact and administer your ad campaigns

How to Navigate Facebook Ads Manager?

There are all kinds of data and tools for you to use. You’ll see four tabs:

• Account Overview
• Campaigns
• AdSets
• Ads

All reports, pixels, saved or custom viewers and additional tools are accessible in the top left corner at Ads Manager. Just go to All Tools underneath. All the measurement, planning, creation and asset tools are available there.

How to Start an Ad Campaign?

To start a new campaign, go to Campaigns. Click on the Create button.

You’ll see the following:

Step 1: Pick Objectives for Your Campaign

You need to make campaign objectives according to your goals. Following is a list of presented objectives:

• Reach
• App installs
• Traffic
• Local awareness
• Video views
• Lead generation
• Conversions
• Store traffic
• Messages
• Brand consciousness
• Product catalog sales
• Engagement

An advertising objective verifies other basics of the campaign like bidding options and ad formats. So an objective should be in accordance with the preferred result of your campaign. For instance, conversions campaign is to promote a website. While lead generation campaign is to present an information by a lead form.

Step 2: Present a Name for Your Ad Campaign

In a name for campaign, you should be adding a date range. You can put in extra essentials in the name also. It is significant to take on a practical name for your campaign. It helps with reporting while investigating the outcome. Here are some ideas to customized names for campaigns.

• Custom Audiences
• Target Audience/ Location
• Creative Type
• Client name/ website
• Facebook Page

You can run tests to gather data showing performance, placement, audience and delivery optimization plans.

Step 3: Choose the Target Audience

You can either create a new audience or use a saved audience. Facebook Pixel can be used to create custom audience on the basis of traffic on your website. Facebook will show your daily expected reach and notify if the target is too big or too small. You can choose particular audiences for your campaign.

Step 4: Select Your Ad Placement

Facebook will place your ad automatically to gain best results. But you can select placements yourself according to what works well for you. Following is the list of placements.

On Facebook:

• Feed
• Instant Articles
• In-stream videos
• Right column
• Marketplace
• Stories

On Instagram

• Feed
• Stories

On Audience Network 

• Native, banner and interstitial
• In-stream videos
• Rewarded videos

On Messenger 

• Inbox
• Sponsored messages

 The cost-per-results can be different for different placements. This is the reason that split testing of the campaigns is an important part. It allows you to know where your customers are. You are suggested to use Automatic Placement if it is your first campaign. Following are the placements suggested automatically.

• Engagement: Facebook and Instagram
• App installs: Facebook, Instagram and Audience Network
• Traffic: Facebook and Audience Network
• Product catalog sales: Facebook and Audience Network
• Conversions: Facebook and Audience Network
• Video views: Facebook, Instagram and Audience Network
• Brand awareness: Facebook and Instagram

Step 5: Developing Budget and Bidding for Campaign

Campaign budget and bidding is another significant topic, that’ll be discussed in detail later in Chapter 7.

Step 6: Create Facebook Ads

You can choose your desired type and copy your images. Facebook ads are what would be seen by the audience and they should definitely look cool. You can either develop a new ad or choose an existing Facebook post.

What is Facebook Business Manager?

It is an instrument planned for running your Facebook Pages and ad accounts. You can run multiple accounts under a single Business Manager Account.

By means of Business Manager, you will be able to:

• control your Facebook Pages and observe who has an access to them. You can also adjust the permissions.
• get involved with agencies who can help you with your promotions.

To develop a campaign, you should have one Facebook Page managed by Business Manager.

How to add a Facebook Page to Business Manager?

• Open Business Manager Account
• Go to Settings
• Click Accounts> Pages
• Click on Add Page
• Click any one of the following: Create New Page, Request Access to Page, Claim a Page. You’ll need to enter Page name or URL in order to request access to a page.

How to add an Advertising Account to Business Manager?

• Open Business Manager Settings
• Click Accounts>Ad Accounts
• Click Add Account
• Select Claim Ad Account, Request Access to an Ad Account or Create New Ad Account
• You need to enter an account ID if you request access to an ad account

You’ll require entering additional account information and a payment method when you start advertising.

How to Enter Ad Account Info?

You’ll have to enter a payment method to start your first campaign. Otherwise you cannot publish any Ad campaign. It helps to get your payment for ads. You’ll only need to do this once until you have to alter the payment method. Now you need to add your Company name, Address and other information. For this, go to Business Manager>Accounts>Ad Accounts. Add carefully your VAT number and choose your time zone and currency. You will not be able to change them once added

.

How to Add Billing and Payment Information?

Go to your Account Settings and choose Payment Settings. Enter your payment details there.

You can:

• Add or Edit Payment Method
  • Select Add Payment Method
  • Add your required method
  • Enter the needed information
  • Select  Continue
• Add your spending limit
• See your subsequent bill
• 

What are the Payment Methods?

Always add more than one payment options. There are various payments methods offering you a relaxation about your payments. Facebook recognizes Paypal and credit card payments. By the time, as you grow with your advertisement, start adding other payment options too. It will avoid any obstruction in your payments, whatever may be the cause. Because, if your billing stops working, your campaigns would be blocked right away till you clear the payments. It can impact your campaigns negatively. At that time, the secondary payment option, if added, will function and keeps everything running. If at a certain point, you need to remove your primary payment method, you have to enter or choose another source as primary. You cannot completely remove the only payment method.

How to Edit your Payment Method?

You can make whatever changes you want to, on the same page. Select Edit Payment Methods. Choose anyone as primary, if you have inserted multiple options.

When and how do you get bills?

You can wait for the bills at the end of a month. If you are using credit cards to pay, you can have a bill when you achieve billing threshold (limit which when reached, makes your payment method charged every time). Threshold changes according to your billing history. It is quite low when you initiate advertising. As you keep growing, your threshold increases. It does not have any effect on your advertisements. Having an elevated threshold will get you less invoices. Facebook Support can be contacted if there is any billing issue.

How to Set Spending Limit?

Spending limits are useful when working with any agency. Total ad costs can be controlled by choosing a spending limit for your account. The set limit when reached will block your ads. You can keep the things running, by either remove or increase your limit. So, it should not be set too low as you will need to consult it every time your ads get paused. It hinders your work but does not have any impact on your delivery pace.

Are there any limits on Ad Accounts?

Yes! There are certain limits on advertising accounts and its god to know them before you start:

• You can run up to 25 advertising account
• A single account can have 25 users at maximum
• An ad account can contain non-deleted 5000 ads, 1000 sets, and 1000 campaigns
• An ad account can contain non-deleted 50 ads per set

As you see, the limits only apply to the ads and campaigns that are not deleted. You can delete old ones if you have reached the limit.

How to change your Notification Settings?

Notifications help you to keep yourself aware of the campaigns. You can adjust the rate of notifications to your requirements so that you don’t get overflowed.

For this:

• Go to Ad Account Settings > Notifications
• Enter your required events you want to get notified about

You can choose the important notifications to be given away through email while others on Facebook to appear in Business Manager Account.

Evaluate your Ad Account Jobs

You may also work together with another person. Here you need to create roles when you add new admins or users. Go to Account Roles tab. Hit on Ad Accounts. You can add roles under your attribution settings. You can add or edit users by hitting Add People.

NOW YOU ARE ALL SET TO GO!!!

Reason #1. Using Advertising Through Facebook is Extremely Efficient

In 2004, nobody was under the assumption that Facebook could rise to what is has currently become. Facebook has become a detrimental part of most peoples’ lifestyles. With over 2.2 billion monthly users and near 1.5 billion users that are active daily, the statistics speak for themselves. This increasing trending pattern in communication is not going to paradigm shift back to old ways of social interaction, and especially since we are all entering the Era of Information.

Are you still doubting if Facebook’s digital ad services will work for your line of business? Let the statistics reveal the truth for themselves. The social media platform, Facebook, is known to be a leading online advertising channel. Over 51% of the costs concerning advertising in the United States belong to Facebook users’ digital ad spending accounts. Annually, Facebook is receiving a significant increase in advertising profits over the past ten years. This reason is that many business owners know that Facebook advertising works well for a variety of business advertising needs scenarios. Conducting a survey, Kevin Perkins seen that 78% of America’s consumers made product discoveries in which they bought after viewing an advertisement for it on Facebook. 

Mastering the intricate art of the creation of efficient Facebook ads takes some time to learn. However; after you learn how to pull the ropes, so to speak, you can have functioning Facebook ads that fit your business’s needs and work for you. Since June, in 2018, 55.1% of the world have had access to internet services, and that percentile is forever increasing. Therefore, the growth potential for the popular social platform Facebook is now skyrocketing and will continue to rise in our future as its fame increases. As we embark into the Era of Information, a combination of both the internet and Facebook will start to become the most effective way for you to produce sales and connect with potential consumers.

Reason #2. Facebook Has a Simplistic Set-Up Procedure and Rapid Outcomes

Providing you follow the proper producers and read the prompts, the actual set up of a Facebook campaign is relatively quick as well as an easy process. While producing the outstanding results that you need for your business, you can enjoy the luxury of Facebook doing the promoting of your ads for you. Digital advertising holds one absolute truth, and that is that it creates an excellent ROI. This exceptional standing in ROI is possible to occur at an extraordinarily rapid pace, given the proper campaign is under implementation, and the product is purchasing worthy. Due to this truth, you can commit to some market research to reveal that both small as well as local businesses and large corporation owners use ads on Facebook to promote their businesses. 

Within literally a few moments, anybody with a little technical knowledge can log onto a new Facebook account to create a business manager account, set up their payment method, and then distribute a campaign. People are now able to explore their campaigns to seek out the cheapest cost possible per lead. People can do these experiential actions by accessing the ad creation tools such as AdEspresso. The chart below depicts the variations in CPC, or, cost per click. These results have taken place during the year of 2017 on multiple placements implementing data.

As you can see, the placements on Instagram were averaging at a CPC of $1.15 within Q4 2017. Meanwhile, people’s placement of desktop newsfeeds in the same year held a CPC of merely an approximate $0.50. From this data, we can determine that you can begin driving the traffic you need on your website and starting at 0.10 cents per click.

One of the best things about Facebook marketing is that you do not need an enormous outstanding budget to begin. Comparatively to other ad marketing mediums like Google, starting with Facebook ads is a very straightforward procedure. Right from your business Facebook page, you can boost an individual post that will help other Facebook users find your Facebook page. Additionally, you can make a campaign with more sophistication that will target customizable audiences’ demographics. These actions create better results with your business manager. After reading this simple guide, you will find yourself far more comfortable migrating to Facebook ads for campaigns. Also, you will know how to produce a highly successful Facebook campaign in your business manager.  

Reason #3. Reach Out to The Audiences That You Desire

Although we have had a quick briefing on how many utilize Facebook regularly, to put things in perspective, Facebook is an international social media platform with literally billions of daily users. Therefore, the chance of you reaching your ideal crowd of potential consumers is significantly high. This logic means that Facebook is an excellent platform to do your business’s advertising. Facebook will help you properly distribute your ads by basing things like the consumer behaviour on your website, the level of engagement that your costumers have on your Facebook page, your consumers’ preferences, and several demographic factors. These demographical factors include age, location, and gender. 

By creating highly specific audiences, you can make your ROI skyrocket while implementing ad usage of ads on Facebook. In 2017, the discovery that 57% of consumers claim that social media has an impact on their spending. Of the 57% of the people who said this, 44% claim that Facebook is the most potent ad marketing tool they have in their arsenal of social media platforms. Facebook is the absolute best channel for reaching out to your most desirable audience. This fact is even more accurate with all the targeting selections already built into Facebook’s ads and campaign schematics.

Reason # 4. Extremely Customizable Facebook Ad Campaigns 

Contradictory to another big social media marketing company by the name of Google, you can easily create the ultimate smooth ad distribution experience for yourself. Unlike Google’s built-in ad marketing, Facebook’s ad using experience can be possible under the design to attract your ideal audience. This fact is due to the broad selection of ad formatting that you have the pleasure of choosing from when creating your ad. Say you want to make an engaging video that younger dog owners can not cease watching. Alternatively, say you want an in-depth canvas ad for senior citizen dog owners, of which will explain all the fine details as well as how beneficial this dog food would be to their pet. Facebook ads have the power behind them to make these ads come to life and distribute to your ideal audiences right before your eyes. However, we should have a brief look at the eleven options for campaign objectives. These eleven options you can select from by basing your choices off your advertising goals and needs. The ad design, copy, landing pages, and virtually every factor of the campaign is customizable. You can even customize the technical aspects of your ads like the target audience, delivery optimization, and bidding. With all these options, Facebook is the most customizable social media advertising network regarding ad creation. With all the options, you can make concrete experiences when it comes to ads. 

Reason # 5. Facebook Supplies Brand New Features Every Single Month to Help Market Your Ads and Campaigns

For both Facebook users and Facebook advertisers alike, Facebook is continuously creating new features while continually developing the overall user experience. Since Facebook keeps providing more value, Facebook has been increasing concerning sustainability and growth for such a long period. We all held witness to several Facebook alterations in 2018 that had positive effects for Facebook advertisers. Examples of this improvement range from the new carousel ads for Instagram stories ranging from categories for new dynamic advertisements. We can always expect that Facebook will proceed to improve upon their networking for advertisements with updates.

For this reason, that will make ads more compelling and more straightforward to navigate for advertisers. You will open the doors to full potential regarding advertising on social media as you learn to advertise using Facebook. The most efficient way to learn is a little marketing research and firing up your Facebook Business Manager account to set up as well as making your campaign. Therefore, we shall do this in this in-depth guide to Facebook ads and advertising.