Introductory

Amongst most of the other useful information, within this second chapter, we will discuss setting up, hence, establishing your Facebook Advertising account. You will discover the answers to the proceeding questions that follow this text.

• What exactly is Facebook Business Manager?
• How do I set-up my Facebook Business Manager?
• How do I access my Facebook Business Manager?
• How do I operate my Facebook advertising account?
• How do I manage my permissions on my Facebook Business Manager?

If you are having any doubts regarding how to begin using Facebook advertising, fear not, this guide will walk you through the process. In the following part of this manual, you will locate your step-by-step directions concerning setting up and establishing your Facebook advertising account. This chapter will also go over the guidelines when working with the Facebook Business Manager and the Facebook Ads Manager.

What exactly is Facebook Business Manager?

Facebook Business Manager is a powerful tool for implementing proper management over your Facebook pages and accounts. When you use Facebook Business Manager, you can do the following things:

• Access management regarding who has the authority to view and interact with your pages. You can also add or exclude those individuals’ permissions from the Facebook Business Manager.
• You can work alongside agencies and choose to share your Facebook Business Manager account with these agencies. The reasoning behind you wanting to share your Facebook account with different agencies is that they can help when it comes to managing your ad campaigns.

By using your Facebook Business Manager account, you can have a multitude of different ad accounts as well as users who are all under constant integration with your Facebook Business Manager account.

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On that note, here is a brief rundown of the two primary roles available with Facebook Business Manager. There are two roles that are under the titling of an Admin and an Employee. Different responsibilities are under association with the two positions.

You can both edit and manage these roles in the Facebook Business Manager. For you to able to design a campaign, you must have at least one business manager to maintain a minimum of one of your Facebook pages. To create a Facebook page for your business manager, follow the instructions below.

1. Go to your Business Manager Settings
2. Click on Accounts -> Pages on the left
3. Within the Pages column, select the “Add Page” call to action.
4. Choose one of the three options, which are “Claim a Page,” “Create a New Page,” or “Request Access to a Page.”
5. If you have chosen to select either “Create a New Page” or “Request Access to a Page,” input the Facebook page URL. Alternatively, you can input the Facebook page name instead.

How to Add Your Advertising Account to Your Business Manager

1. Go over to your Business Manager Settings
2. Over to the left, select Accounts -> Ad Accounts.
3. Select the blue “Add Account” CTA within the blue column.
4. Select either “Claim Ad Account,” “Create a New Ad Account,” or “Request Access to an Ad Account.”
5.  By choosing either the “Claim an Ad Account” or “Request Access to an Ad Account,” will have to provide the ad account’s ID. (Find out where you can locate your account ID)

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However, before beginning to advertise, you must submit additional data to your Facebook account. Plus, you must input your credit card as a method for payment concerning the advertisement services you will be using.

How to Set Up the Information for Your Ad Account

Without the set up of the payment method you will be using, it is impossible to publish your very first campaign. The payment method is for Facebook to deduct payments in return for running your ads. As soon as you take this crucial step, you will not have to repeat it unless you decide to create a new Facebook account or replace your payment method to another credit card.

Now that your payment method is set up, you will able to navigate around into your ad account settings and finish setting your campaign up. Go over to your Facebook Business Manager, then select “Ad Accounts,” which you can find under “Accounts.” Fill in the fields with all the correct information regarding your company’s address, name, along with other applicable data that Facebook requests from you. Facebook is very adaptive when it comes to the time to input your current time zone as well as billing currency. However, input this information with correct information because upon entering it, you can not change it once you have already put the data into your ad account profile. On a side note, if you are a business with a location inside Europe, you will receive a prompt to type in the number of your VAT. After plugging all of your company information into the system, you must input all of the requirements for billing details.

How to Set Up Your Payment and Billing Info

It is finally time to add your payment method so that you can start designing your Facebook campaign. Select “Account Settings” -> “Payment Settings,” and then you can enter your credit card details. Afterwards, you will find yourself going in the direction of the “Billing Page” automatically, which will allow you to do the following actions:

• Adding brand new payment methods
• You can edit your present payment methods
• Set up your account’s limitations of spending
• Review upcoming bills from Facebook

You can add a different payment method into your Facebook ad account by accomplishing the following actions:

• Select “Add Payment Method” button
• Pick the method you wish to add as your payment method
• Carefully input the information that you need to give Facebook to proceed
• Select “Continue.”

Allowing an abundance of payment options, which includes PayPal and credit cards, Facebook makes it easy for you. The reasoning behind this is to provide flexibility by making payment options more plentiful for you and your business when it is time to pay for their advertising services. For anyone needing a little extra explanation at this point, here is a Facebook guide that will describe how your payment system and ad billing works.

A Professional’s Tip: How to Set Up Additional Payment Options

When you begin to increase your advertising as time goes on, I highly recommend that you go to the “Billing Page” to add a second method of payment. These actions will stop Facebook from making all your ads cease running. If these events occur, all at the same time, your ads will stop airing if the expiration of information occurs upon your main credit card. Also, if your credit card reaches its monthly limit or suffers impediment somehow, your ads will cease airing throughout Facebook because your Facebook advertising services will be cut off until a manual payment. If you have long running as well as successful campaigns, this block can be detrimental to learning, which takes place when a campaign is running as the statics can not collect nor reveal any data.

Do not worry if this series of most unfortunate events occur. Your ads are merely under a temporary pause that will lift after you pay your fees. Facebook will not destroy your ads, even if your balance is outstanding. However, at least it can quickly put under correction very easily.

Although, if you already have a second method of payment set up, you are securing everything at stake. Also, you will gain the reassurance that your operations will always be running smoothly. Furthermore, you can edit the method of payment you choose from the “Payment Settings” screen.

On a last note regarding additional payment methods, you may not remove your primary method of payment. Therefore, you must set up another payment method and make it the primary means of payment to Facebook. Then, you can finally remove your first primary method before changing it to your secondary payment option.

How to Edit Your Options of Payment

If you wish, you can alter your Facebook advertising payment settings. To perform these actions, go to the name page by the name of “Payment Settings.” Then, click on “Edit Payment Methods.” If you have previously put the information in for multiple methods of payment, you can decide on a prominent method of payment to Facebook. While we are on this topic, I can not stress enough to you that you can not remove your primary payment source. You will have to create a new method of payment, make it your primary payment option, and then finally remove the older payment method.

When and How are You Billed?

Facebook has two different ways of billing. They are either a monthly payment or when you reach a billing threshold. Concerning the billing threshold, this usage of this method only occurs when if you implement direct debit for your ad purchases. You use a billing threshold to set a specific budge. When this budget is about to exceed the exact billing limit that you set in place, Facebook will automatically charge you. The total sum of the thresholds modifies with your billing history. Hence, these thresholds are typically low upon small businesses that are just beginning to advertise. For example’s sake, the usual budgets from people just beginning to promote their business on Facebook average at 25 dollars per consumer.

Consequently, Facebook will be billing you every time you reach 25 dollars worth of Facebook advertisements. Automatically, your thresholds will increase as you continue to spend and correctly process your payments. The prices of the thresholds will continue to step up from twenty-five dollars, fifty dollars, two-hundred and fifty dollars, five hundred dollars, to seven-hundred and fifty dollars. The thresholds Facebook does not have any significant influence over your advertising campaigns. The only impact Facebook you will experience is how often you will be receiving a bill. 

There is a significant benefit to having a higher threshold. This advantage is that you will have to deal with less frequent invoicing and messy trials of billing receipts. Also, you can always contact Facebook Support if you have any doubts or issues regarding your billing or billing cycles. 

How to Set Up Your Account Spending Limitation

Control the total costs of your ads by setting up an account spending limitation. By doing this action, your ads will automatically pause and cease running until you have come to a decision to increase or delete that limit on your spending.

Please bear this information further down the road. Especially should you ever wonder why your ads have come to a stop, and you can not remember why Facebook’s advertisement service has come to a halt.

When you are working with agencies, ad account spending limits are a potent tool. The reasoning behind this is that by having an overall spending limit, you have personal reassurance that your consultant or agency will not be able to exceed the spending limit. If these events occur, then all your careful planning regarding the budgeting across all your campaigns will be for nothing. 

The key to an unbeaten first run on a Facebook advertising campaign is not to set your budget to low. If you recall, each time you reach the small limit, you will have to deal with the stoppage of all your accounts at once. Plus, you will be dealing with the denial of service for at least fifteen minutes at a time. Meanwhile, you will be processing manual payments on your end. Lastly, take heart because your account spending limitations do not own any influence over your ad delivery pace.

Limits on Your Facebook Ad Account

For better or for worse, your account on Facebook Advertising will have a few limitations. However, these limitations should not cause you trouble for most of your time Facebook advertising. However, it is much better to have a working knowledge of them from the start of your journey into Facebook marketing. Therefore, by constructing the following list, I hope that you do not hit these obstacles or at least find a way to overcome some of them.

1. You can manage a limit up to 25 ad accounts
2. 25 is the limit of users through each account.
3. A usual ad account can hold 5,000 ads that need manual removal, or things can get messy.
4. A conventional ad account can hold on to 1,000 sets that require manual deletions.
5. A regular ad account can hold on to 1,000 campaigns that require manual deletions.
6. A standard ad account can hold up to 50 ads that there is an obligation to do manual deletions.

The mentioning of the above items is only applicable to the neglect to delete your ads and campaigns. Upon reaching any of your limits, the only thing you will need to do is remove any older campaigns and the ads that are in association with them.

How to Review All of Your Notification Settings

Without any doubts, you will want information regarding relevant updates concerning what is going on with your advertisements and ad account. The best way to stay in the loop regarding your campaigns is through Facebook notification. Be wary, because they have the potential to fill up your email inbox rapidly. Therefore, ensure that you set the frequency of email notifications that you get from Facebook that best suits your needs as a business.

How to Edit Your Notification Settings

1. Go back over to your “Ad Account Settings.”
2. Select “Notifications.”
3. Delete or add what occasions you want to get notifications about via email. 

I strongly advise you to set up your Facebook advertising notifications in a way that you will get the announcements that are most crucial for your business via email. The less essential notifications will reveal themselves when you have access to your Facebook Business Manager.

Reviewing the Roles in Association with Your Ad Account

After you have had a taste of taking on the different aspects of creating your ads for some time, you may have a desire to have another person to collaborate with on your ad campaigns. With this kind of situation, where something by the name of “roles” becomes vital to work with others. Add new users and administration to your Facebook advertising account by going over to the “Account Roles” menu tab.

Within your Facebook advertisement account’s settings, select on the “Add Accounts.” Next, scroll downwards to the very bottom of the list of options. Directly beneath your “Attribution Settings,” you will have options available concerning setting up roles.

Upon selecting the “Add People” option, you can edit the pre-existing users’ permissions as well as add brand new users while assigning them roles as well. Complete the entire account management, invite of all your staff aboard, and double-checking for errors. Then, you are ultimately set to go once and for all!

Compliments to Your Success! You Are All Set-Up and Ready to Go!

At last, your Facebook advertisement account is finally set and awaiting your command to set-up that very first campaign. Go to Chapter 3 to find out more about how to set-up your opening Facebook ad campaign within none other than the Facebook Ads Manager.

Reason #1. Using Advertising Through Facebook is Extremely Efficient

In 2004, nobody was under the assumption that Facebook could rise to what is has currently become. Facebook has become a detrimental part of most peoples’ lifestyles. With over 2.2 billion monthly users and near 1.5 billion users that are active daily, the statistics speak for themselves. This increasing trending pattern in communication is not going to paradigm shift back to old ways of social interaction, and especially since we are all entering the Era of Information.

Are you still doubting if Facebook’s digital ad services will work for your line of business? Let the statistics reveal the truth for themselves. The social media platform, Facebook, is known to be a leading online advertising channel. Over 51% of the costs concerning advertising in the United States belong to Facebook users’ digital ad spending accounts. Annually, Facebook is receiving a significant increase in advertising profits over the past ten years. This reason is that many business owners know that Facebook advertising works well for a variety of business advertising needs scenarios. Conducting a survey, Kevin Perkins seen that 78% of America’s consumers made product discoveries in which they bought after viewing an advertisement for it on Facebook. 

Mastering the intricate art of the creation of efficient Facebook ads takes some time to learn. However; after you learn how to pull the ropes, so to speak, you can have functioning Facebook ads that fit your business’s needs and work for you. Since June, in 2018, 55.1% of the world have had access to internet services, and that percentile is forever increasing. Therefore, the growth potential for the popular social platform Facebook is now skyrocketing and will continue to rise in our future as its fame increases. As we embark into the Era of Information, a combination of both the internet and Facebook will start to become the most effective way for you to produce sales and connect with potential consumers.

Reason #2. Facebook Has a Simplistic Set-Up Procedure and Rapid Outcomes

Providing you follow the proper producers and read the prompts, the actual set up of a Facebook campaign is relatively quick as well as an easy process. While producing the outstanding results that you need for your business, you can enjoy the luxury of Facebook doing the promoting of your ads for you. Digital advertising holds one absolute truth, and that is that it creates an excellent ROI. This exceptional standing in ROI is possible to occur at an extraordinarily rapid pace, given the proper campaign is under implementation, and the product is purchasing worthy. Due to this truth, you can commit to some market research to reveal that both small as well as local businesses and large corporation owners use ads on Facebook to promote their businesses. 

Within literally a few moments, anybody with a little technical knowledge can log onto a new Facebook account to create a business manager account, set up their payment method, and then distribute a campaign. People are now able to explore their campaigns to seek out the cheapest cost possible per lead. People can do these experiential actions by accessing the ad creation tools such as AdEspresso. The chart below depicts the variations in CPC, or, cost per click. These results have taken place during the year of 2017 on multiple placements implementing data.

As you can see, the placements on Instagram were averaging at a CPC of $1.15 within Q4 2017. Meanwhile, people’s placement of desktop newsfeeds in the same year held a CPC of merely an approximate $0.50. From this data, we can determine that you can begin driving the traffic you need on your website and starting at 0.10 cents per click.

One of the best things about Facebook marketing is that you do not need an enormous outstanding budget to begin. Comparatively to other ad marketing mediums like Google, starting with Facebook ads is a very straightforward procedure. Right from your business Facebook page, you can boost an individual post that will help other Facebook users find your Facebook page. Additionally, you can make a campaign with more sophistication that will target customizable audiences’ demographics. These actions create better results with your business manager. After reading this simple guide, you will find yourself far more comfortable migrating to Facebook ads for campaigns. Also, you will know how to produce a highly successful Facebook campaign in your business manager.  

Reason #3. Reach Out to The Audiences That You Desire

Although we have had a quick briefing on how many utilize Facebook regularly, to put things in perspective, Facebook is an international social media platform with literally billions of daily users. Therefore, the chance of you reaching your ideal crowd of potential consumers is significantly high. This logic means that Facebook is an excellent platform to do your business’s advertising. Facebook will help you properly distribute your ads by basing things like the consumer behaviour on your website, the level of engagement that your costumers have on your Facebook page, your consumers’ preferences, and several demographic factors. These demographical factors include age, location, and gender. 

By creating highly specific audiences, you can make your ROI skyrocket while implementing ad usage of ads on Facebook. In 2017, the discovery that 57% of consumers claim that social media has an impact on their spending. Of the 57% of the people who said this, 44% claim that Facebook is the most potent ad marketing tool they have in their arsenal of social media platforms. Facebook is the absolute best channel for reaching out to your most desirable audience. This fact is even more accurate with all the targeting selections already built into Facebook’s ads and campaign schematics.

Reason # 4. Extremely Customizable Facebook Ad Campaigns 

Contradictory to another big social media marketing company by the name of Google, you can easily create the ultimate smooth ad distribution experience for yourself. Unlike Google’s built-in ad marketing, Facebook’s ad using experience can be possible under the design to attract your ideal audience. This fact is due to the broad selection of ad formatting that you have the pleasure of choosing from when creating your ad. Say you want to make an engaging video that younger dog owners can not cease watching. Alternatively, say you want an in-depth canvas ad for senior citizen dog owners, of which will explain all the fine details as well as how beneficial this dog food would be to their pet. Facebook ads have the power behind them to make these ads come to life and distribute to your ideal audiences right before your eyes. However, we should have a brief look at the eleven options for campaign objectives. These eleven options you can select from by basing your choices off your advertising goals and needs. The ad design, copy, landing pages, and virtually every factor of the campaign is customizable. You can even customize the technical aspects of your ads like the target audience, delivery optimization, and bidding. With all these options, Facebook is the most customizable social media advertising network regarding ad creation. With all the options, you can make concrete experiences when it comes to ads. 

Reason # 5. Facebook Supplies Brand New Features Every Single Month to Help Market Your Ads and Campaigns

For both Facebook users and Facebook advertisers alike, Facebook is continuously creating new features while continually developing the overall user experience. Since Facebook keeps providing more value, Facebook has been increasing concerning sustainability and growth for such a long period. We all held witness to several Facebook alterations in 2018 that had positive effects for Facebook advertisers. Examples of this improvement range from the new carousel ads for Instagram stories ranging from categories for new dynamic advertisements. We can always expect that Facebook will proceed to improve upon their networking for advertisements with updates.

For this reason, that will make ads more compelling and more straightforward to navigate for advertisers. You will open the doors to full potential regarding advertising on social media as you learn to advertise using Facebook. The most efficient way to learn is a little marketing research and firing up your Facebook Business Manager account to set up as well as making your campaign. Therefore, we shall do this in this in-depth guide to Facebook ads and advertising.

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