This type of ads allows us to display the products on a website being sold. It makes it useful for the audience to browse and buy items in an illustrative way. They have the following specifications:
- In-image text: 20%
- Image Size: 1,200 x 628 pixels
- Image Ratio: 1:9:1
- Headline: 25 characters
The engagement and interaction on a Facebook page are dependent on the objective of a campaign. The reach to the content is enhanced if there are two campaign objectives. A usual Facebook post reaches to 2-3% of people. That’s why the promotion of a post is a way to reach a bigger audience.