There are different types of ad campaigns with different objectives. Each type has its specifications. It is important to understand the right use of each campaign type to match your goals.
A common objective of advertising is to draw traffic to any website to enhance views on a particular page. It could lead to an overall increase in buying of a product, signing up, or participating in any lead. The following are the types of ads to draw traffic to a website:
Link Click Ads
They help in the promotion of an external website by sending the public to a page or post. Placement for this ad can be set allowing it to be delivered to a larger audience. These ads can help to generate Likes and Comments for a page.
Specifications:
- Link Description: 30 characters
- Ad copy text: 90 characters
- Headline: 25 characters
- Recommended image size: 1,200 x 628 pixels
Facebook Video ads Specs
Video ads are another form of Link Ads in the form of a video. They have the following specifications:
- Video can be as long as 120 min., but most top-performing videos are 15-30 seconds
- Continuous looping available
- File size: up to 4 GB max
- Aspect ratios supported: 16:9 to 9:16
- Ad copy text: 90 characters
Boosted Page Posts:
Facebook offers to choose a target audience every time you post something. It helps to enhance and establish the reach of any post. By clicking Boost Post, you can select bidding methods as well as promote your post across the whole network with a Sponsored note on its top. They have the following specifications:
- Recommended Image Size: 1,200 x 628 pixels
- Headline: 25 characters
- Link Description: 30 characters
- Ad copy text: Unlimited
There are such ad types too where Facebook allows us to submit emails and get in touch with the brand without leaving Facebook. It makes the work super fast and a great experience.
Carousel Ads (Multi-Products)
These multi-product ads allow displaying 10 images/videos in a single ad. ECommerce campaigns need to promote products with the audience. These ads have:
- Headline: 25 characters
- Ad copy text: 90 characters
- Recommended Image Size: 1080 x 1080 or 600 x 600 pixels
- Link Description: 30 characters
Facebook Dynamic Ads
These ads are used for re-marketing. It is based on the activity on the page in the past. You have to upload the catalog to Facebook making sure that Facebook Pixel is installed. The rest is controlled by Facebook. They have:
- Ad copy text: 90 characters
- Headline: 25 characters
- Link Description: 30 characters
- Recommended Image Size: 1,200 x 628 or 600 x 600 pixels
Facebook Lead Gen Ads
These ads are the best to get new leads. It allows your audience to sign up or download your content by staying on Facebook. It makes quick customers for your campaigns. These ads have:
- Headline: 25 characters
- Link Description: 30 characters
- Context card headline: 60 characters
- Privacy Policy and website URL links are required
- Recommended image size: 1,200 x 628 pixels
- Ad copy text: 90 characters
- Context card format: paragraph (no character limit), or 5-bullet point format (80 characters per bullet)
- Context card button: 30 characters
Facebook Collection Ads
This type of ads allows us to display the products on a website being sold. It makes it useful for the audience to browse and buy items in an illustrative way. They have the following specifications:
- In-image text: 20%
- Image Size: 1,200 x 628 pixels
- Image Ratio: 1:9:1
- Headline: 25 characters
The engagement and interaction on a Facebook page are dependent on the objective of a campaign. The reach to the content is enhanced if there are two campaign objectives. A usual Facebook post reaches to 2-3% of people. That’s why the promotion of a post is a way to reach a bigger audience.
Page Like Ads:
To invite the users to like a page, these ads can be made available at any placement. It is important to choose the right audience to get Likes. For this purpose, it is necessary to choose the correct image for the ad.
Photo Ads:
It’s all about choosing the right picture to get the likes and comments on. A link can also be added in the description but it does not bring in more traffic.
Page Post Text:
It emphasizes the engagement on a post. Otherwise, photo ads perform better.
There are also ads designed to promote any mobile app.
Facebook Mobile App Ads
To get more installs on any mobile app, this type of ad is shown only in a mobile newsfeed. You can choose your target audience by selecting the operating system of the users, or the devices you want to target. They can have:
- Image Ratio: 1:9:1
- Ad Copy Text: up to 90 characters
- In-image text: 20%
- Image Size: 1,200 x 628 pixels
Facebook Desktop App Ad
As Facebook apps can only be targeted on the Desktop, these ads allow engagement with the Facebook apps. They can have:
- Image Size: 1,200 x 628 pixels
- Image Ratio: 1:9:1
- Copy text: up to 90 characters
Instagram Ad Specs
Your mobile apps can also be advertised on Instagram. It makes it more useful because Instagram mobile users can be attracted to install more apps. Instagram ads can have both; video or audio. They can have:
- Image Size: 1080 x 1080 pixels
- Image Ratio: 1:1
- Resolution:
- minimum 600 x 315 pixels, 600 x 600 pixels, 600 x 750 pixels
- maximum: 1936 x 1936 pixels
- Caption: 125 characters
There is also a campaign objective to invite the audience to an event. For offline promotions, event ads work well.
Facebook Event Ads
Event organizers can draw more audiences by boosting the reach of their event. You can set the ad reach geographically. These ads can have:
- Description: 30 characters
- Image Ratio: 1:9:1
- Headline: 25 characters
- Copy text: up to 90 characters
- Image Size: 1920 x 1080 pixels
Messenger Ads On Facebook
A user can see the messenger ads in their inbox and can contact the concerned page. These ads can have:
- Minimum width: 254 x 133
- Image Size: 1200 x 628 pixels
- Image Ratio: 1:9:1
- Copy text: 125 characters
- Headline: 25 characters
- Description: 30 characters
- Now having a clear idea of the Facebook ad types, one can use spectacular ads for their campaigns.