With the ever-increasing number of users of social sites; it has become more and more convenient to advertise your brand and enhance your reach. Facebook is one of the biggest platforms to do just that with a reach to over a billion of its users. The Advertisements you put on Facebook are regulated by a Facebook Advertising Policy that is in place to keep the ads in check and protect the user experience. This has also become more important due to increasing calls for social media regulation.
What ‘Facebook Ads in Review’ means
According to Facebook, there are more than 2.5 million users who use the platform for advertisements. With that many people submitting ads for approval every day; there are only a limited number of employees to manually review them and approve them. Ads are reviewed both manually and with algorithms that review the ad against the policies put in place by Facebook. It can take anywhere from 10 minutes to more than 24 hours for your ad to get approved. So, if your ad was approved fairly quickly; it means that it was reviewed automatically with an algorithm. In Facebook’s own words: “Typically most ads are reviewed within 24 hours, although in some cases it may take longer.” If your ad is still pending in review after 24 hours, be patient.
Reasons for prolongation of a first review are not that clear and may just be the limited number of employees reviewing the ads. However, there are several factors that can trigger a second or a further review of an already approved ad. These include any changes in;
- Creativity(Such as Video, image, link)
- Billing event
Changes in the budgeting or schedule will not trigger a review.
How to Avoid Ad Approval Problems
There are a number of things you can do to avoid the approval problems. First thing to do is compare the creative, text, links and targeting of your ad against the ad policies as soon as you create a new ad. Always keep in mind that the user base of Facebook is the most important thing for Facebook. Create user-friendly ads avoiding;
·any misleading titles or headings
·avoid targeting with words like ‘yours’ in a context that may make users feel bad about themselves
·making unrealistic claims
Adding fake buttons to still images
Adding too much text in your images
Giving false information
Avoid any violent or scary content
Keep the landing page, that you send users to, compliant to Facebook policies
Following are some examples:
1.An image with a suitable amount of text
2.Example from Facebook Ad Policy
3.The Okays and Not Okays
Keep checking the Facebook Ad Policies and stay UpToDate with them. Keep in mind that Facebook’s only intention is to keep these ads user-friendly. So, make sure that your ads are user-friendly, avoid making these common mistakes and keep them compliant to the Facebook Ad Policies. Sometimes, even a compliant ad can take more than 24 hours due to a pending manual review so be patient. Schedule your ad anticipating these delays and you so that get your ads approved in time.