After getting published, your campaign needs to be analyzed and optimized to plan for future. You need to check and refresh your campaign from time to time.
Facebook Ads Reporting by Ads Manager
You campaigns can be organized and filtered by dates or objectives etc. You can also go into detail of each campaign to check its performance. You can also select a date range for a performance check.
You will find different metrics of ad performance in Ads Manager:
- Cost per click
- Cost per conversion
- Unique link clicks
A campaign can be selected by its name and navigated to observe its performance. Facebook shows the important data of any campaign on its own.
Ad Reports Columns
You can also change the report metrics. You can create customized reports or use the pre-set reports. Once a report is created, you have to save it.
There are many different metrics on Ads Manager available to understand your ad performance depending upon your campaign objective.
Performance– including result, result rate, frequency, reach, delivery, impressions, social reach, actions taken, amount spent and feedback etc.
Engagement– includes comments, likes, shares, responses, check-ins, claims and offers etc.
Clicks-include social clicks, unique link clicks and link clicks etc.
Messaging-including replies, new messages and cost per conversation etc.
Media– average video time, video views, video watches at 25% and 100% and canvas view time etc.
Website conversions- including leads, searches, add to carts, registrations, cost per conversion, cost per purchase, conversion values and custom conversions etc.
Apps– including desktop apps, mobile apps, app purchases, add to cart, cost per install etc.
On-Facebook– including purchases, leads, cost per purchase etc.
Offline- including leads, purchases, store visits, add to cart, cost per purchase etc.
Campaign Breakdown Reporting
Your reports can be broken down by Breakdown menu as follows:
- Delivery- gender, age, location, time of day, platform etc.
- Action- destination, conversion device, video view type, carousel card, video sound etc
- Time- day week or month
One criterion can be selected from each section.
You have to select a campaign to breakdown. Then select a criterion for breakdown.
Saving and Automating Reports
You can save a report and schedule it to deliver on time. You can compile a lot of data in automated reports.
If you want To Learn more about Ad Bidding and Optimization then visit this blog