Why Your Company Should Use Google Ads
Google Ads has the most sophisticated platform for paid search, strongly outperforming competitors like Bing Ads. Google Ads allows advertisers to set a daily budget for each campaign and choose bids for each ad group and keyword. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the Ads Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.
Generating More Visits and Leads with Google Ads
Google Ads strives for relevancy and rewards advertisers for making their campaigns as useful to searchers as possible. Ads assigns a Quality Score to each keyword in an account. Quality Score partly determines the cost per click for an ad in the top position on Google Search.
If you’re looking to improve the Quality Score for your Ads campaigns, Horizon IT can help. By optimizing ad relevancy and landing page content to improve the click-through rate and online conversion rate, our PPC specialists can improve the Quality Score for your account—allowing you to drive the most qualified visits to your website.
It’s also important to note that Ads (AdWords) favors advertisers who frequently adjust their account and experiment with the latest features Ads offers, making PPC management an essential element of advertising on Ads.