Your creativity and copywriting are the basics to choose if your ad will succeed or not. To draw the attention of any user scrolling through his newsfeed, your ad should attract him. It will affect the cost per click (CPC) and Cost per acquisition (CPA). It adds 75 to 90% of the performance of any ad.
Facebook Ad Creative Guidelines
Ad creative types can be selected based on the campaign objective. You can choose from 6 image ads to get the best option according to performance.
There are three options while you choose ad images:
- Discover images in the image database
- Upload from your computer
- Reuse an already used image
Image bank Shutterstock has given access to a lot of images for free. It leads to refreshing the ad images by time to keep them attractive. But these sock images should be used as a last option because they are being used by other Facebook advertisers too, which might make them less attractive to the audience. You should always focus on generating your images.
Facebook Ad Design Best Practices
You need to:
- Add colors to your images to draw attention
- Create contrast images with the newsfeed
- Put the main proposition in the image making it reach the audience immediately
- Pick the correct image size i.e.; 1200 x 628 pixels
Facebook Ad Copy Guidelines
After adding an image, you need to add a convincing and interesting text to your ad. The text fields include:
- Main text: up to 90 characters
- Headline: up to 25 characters
- Link Description: up to 90 characters
It is better to have various headlines or descriptions beforehand. In mobile ads, you can add the Call to Action button, hence increasing the traffic by click-through rate. The copy text needs to be kept short and clear to convince the users. An effective method to attract users is to offer discounts.
Setting up Your Facebook Ad Copy
You need to enter the text in the right place provided. Once you are done, you can have a preview of your ads. You can select the view types while testing ad images to have an idea about the look of your ads.
You get three choices: Newsfeed, Mobile, and Right Column, when it comes to your Facebook ads. Right Column ads are low-priced as compared to others.
Once you have chosen a target audience, you can always remove it by disabling the placement.
Here you go! You have created your first Ad…