What is Facebook Ads Manager?
Facebook Ads Manager allows you to:
- Create new or optimize the existing Ad Campaigns
- Make new Ads and Ad sets
- Run Ad bids
- Aim different viewers
- Keep an eye on the presentation of your campaigns
- Teest your Ad campaigns
How to utilize Facebook Ads Manager?
Facebook Ads Manager can be accessed in the following three ways:
- Click this link to go to your Ads Manager account
- Click Business Manager in the drop-down arrow in the upper-right corner of any Facebook page
- Ads Manager mobile app can also be used to contact and administer your ad campaigns
How to Navigate Facebook Ads Manager?
There are all kinds of data and tools for you to use. You’ll see four tabs:
- Account Overview
All reports, pixels, saved or custom viewers and additional tools are accessible in the top left corner at Ads Manager. Just go to All Tools underneath. All the measurement, planning, creation and asset tools are available there.
How to Start an Ad Campaign?
To start a new campaign, go to Campaigns. Click on the Create button.
You’ll see the following:
Step 1: Pick Objectives for Your Campaign
You need to make campaign objectives according to your goals. Following is a list of presented objectives:
- App installs
- Local awareness
- Video views
- Lead generation
- Store traffic
- Brand consciousness
- Product catalog sales
An advertising objective verifies other basics of the campaign like bidding options and ad formats. So an objective should be in accordance with the preferred result of your campaign. For instance, conversions campaign is to promote a website. While lead generation campaign is to present an information by a lead form.
Step 2: Present a Name for Your Ad Campaign
In a name for campaign, you should be adding a date range. You can put in extra essentials in the name also. It is significant to take on a practical name for your campaign. It helps with reporting while investigating the outcome. Here are some ideas to customized names for campaigns.
- Custom Audiences
- Target Audience/ Location
- Creative Type
- Client name/ website
- Facebook Page
You can run tests to gather data showing performance, placement, audience and delivery optimization plans.
Step 3: Choose the Target Audience
You can either create a new audience or use a saved audience. Facebook Pixel can be used to create custom audience on the basis of traffic on your website. Facebook will show your daily expected reach and notify if the target is too big or too small. You can choose particular audiences for your campaign.
Step 4: Select Your Ad Placement
Facebook will place your ad automatically to gain
best results. But you can select placements yourself according to what works
well for you. Following is the list of placements.
- Instant Articles
- In-stream videos
- Right column
- Native, banner and interstitial
- In-stream videos
- Rewarded videos
- Sponsored messages
The cost-per-results can be different for different placements. This is the reason that split testing of the campaigns is an important part. It allows you to know where your customers are. You are suggested to use Automatic Placement if it is your first campaign. Following are the placements suggested automatically.
- Engagement: Facebook and Instagram
- App installs: Facebook, Instagram and Audience Network
- Traffic: Facebook and Audience Network
- Product catalog sales: Facebook and Audience Network
- Conversions: Facebook and Audience Network
- Video views: Facebook, Instagram and Audience Network
- Brand awareness: Facebook and Instagram
Step 5: Developing Budget and Bidding for Campaign
Campaign budget and bidding is another significant topic, that’ll be discussed in detail later in Chapter 7.
Step 6: Create Facebook Ads
You can choose your desired type and copy your images. Facebook ads are what would be seen by the audience and they should definitely look cool. You can either develop a new ad or choose an existing Facebook post.