Reason #1. Using Advertising Through Facebook is Extremely Efficient
In 2004, nobody was under the assumption that Facebook could rise to what is has currently become. Facebook has become a detrimental part of most peoples’ lifestyles. With over 2.2 billion monthly users and near 1.5 billion users that are active daily, the statistics speak for themselves. This increasing trending pattern in communication is not going to paradigm shift back to old ways of social interaction, and especially since we are all entering the Era of Information.
Are you still doubting if Facebook’s digital ad services will work for your line of business? Let the statistics reveal the truth for themselves. The social media platform, Facebook, is known to be a leading online advertising channel. Over 51% of the costs concerning advertising in the United States belong to Facebook users’ digital ad spending accounts. Annually, Facebook is receiving a significant increase in advertising profits over the past ten years. This reason is that many business owners know that Facebook advertising works well for a variety of business advertising needs scenarios. Conducting a survey, Kevin Perkins seen that 78% of America’s consumers made product discoveries in which they bought after viewing an advertisement for it on Facebook.
Mastering the intricate art of the creation of efficient Facebook ads takes some time to learn. However; after you learn how to pull the ropes, so to speak, you can have functioning Facebook ads that fit your business’s needs and work for you. Since June, in 2018, 55.1% of the world have had access to internet services, and that percentile is forever increasing. Therefore, the growth potential for the popular social platform Facebook is now skyrocketing and will continue to rise in our future as its fame increases. As we embark into the Era of Information, a combination of both the internet and Facebook will start to become the most effective way for you to produce sales and connect with potential consumers.
Reason #2. Facebook Has a Simplistic Set-Up Procedure and Rapid Outcomes
Providing you follow the proper producers and read the prompts, the actual set up of a Facebook campaign is relatively quick as well as an easy process. While producing the outstanding results that you need for your business, you can enjoy the luxury of Facebook doing the promoting of your ads for you. Digital advertising holds one absolute truth, and that is that it creates an excellent ROI. This exceptional standing in ROI is possible to occur at an extraordinarily rapid pace, given the proper campaign is under implementation, and the product is purchasing worthy. Due to this truth, you can commit to some market research to reveal that both small as well as local businesses and large corporation owners use ads on Facebook to promote their businesses.
Within literally a few moments, anybody with a little technical knowledge can log onto a new Facebook account to create a business manager account, set up their payment method, and then distribute a campaign. People are now able to explore their campaigns to seek out the cheapest cost possible per lead. People can do these experiential actions by accessing the ad creation tools such as AdEspresso. The chart below depicts the variations in CPC, or, cost per click. These results have taken place during the year of 2017 on multiple placements implementing data.
As you can see, the placements on Instagram were averaging at a CPC of $1.15 within Q4 2017. Meanwhile, people’s placement of desktop newsfeeds in the same year held a CPC of merely an approximate $0.50. From this data, we can determine that you can begin driving the traffic you need on your website and starting at 0.10 cents per click.
One of the best things about Facebook marketing is that you do not need an enormous outstanding budget to begin. Comparatively to other ad marketing mediums like Google, starting with Facebook ads is a very straightforward procedure. Right from your business Facebook page, you can boost an individual post that will help other Facebook users find your Facebook page. Additionally, you can make a campaign with more sophistication that will target customizable audiences’ demographics. These actions create better results with your business manager. After reading this simple guide, you will find yourself far more comfortable migrating to Facebook ads for campaigns. Also, you will know how to produce a highly successful Facebook campaign in your business manager.
Reason #3. Reach Out to The Audiences That You Desire
Although we have had a quick briefing on how many utilize Facebook regularly, to put things in perspective, Facebook is an international social media platform with literally billions of daily users. Therefore, the chance of you reaching your ideal crowd of potential consumers is significantly high. This logic means that Facebook is an excellent platform to do your business’s advertising. Facebook will help you properly distribute your ads by basing things like the consumer behaviour on your website, the level of engagement that your costumers have on your Facebook page, your consumers’ preferences, and several demographic factors. These demographical factors include age, location, and gender.
By creating highly specific audiences, you can make your ROI skyrocket while implementing ad usage of ads on Facebook. In 2017, the discovery that 57% of consumers claim that social media has an impact on their spending. Of the 57% of the people who said this, 44% claim that Facebook is the most potent ad marketing tool they have in their arsenal of social media platforms. Facebook is the absolute best channel for reaching out to your most desirable audience. This fact is even more accurate with all the targeting selections already built into Facebook’s ads and campaign schematics.
Reason # 4. Extremely Customizable Facebook Ad Campaigns
Contradictory to another big social media marketing company by the name of Google, you can easily create the ultimate smooth ad distribution experience for yourself. Unlike Google’s built-in ad marketing, Facebook’s ad using experience can be possible under the design to attract your ideal audience. This fact is due to the broad selection of ad formatting that you have the pleasure of choosing from when creating your ad. Say you want to make an engaging video that younger dog owners can not cease watching. Alternatively, say you want an in-depth canvas ad for senior citizen dog owners, of which will explain all the fine details as well as how beneficial this dog food would be to their pet. Facebook ads have the power behind them to make these ads come to life and distribute to your ideal audiences right before your eyes. However, we should have a brief look at the eleven options for campaign objectives. These eleven options you can select from by basing your choices off your advertising goals and needs. The ad design, copy, landing pages, and virtually every factor of the campaign is customizable. You can even customize the technical aspects of your ads like the target audience, delivery optimization, and bidding. With all these options, Facebook is the most customizable social media advertising network regarding ad creation. With all the options, you can make concrete experiences when it comes to ads.
Reason # 5. Facebook Supplies Brand New Features Every Single Month to Help Market Your Ads and Campaigns
For both Facebook users and Facebook advertisers alike, Facebook is continuously creating new features while continually developing the overall user experience. Since Facebook keeps providing more value, Facebook has been increasing concerning sustainability and growth for such a long period. We all held witness to several Facebook alterations in 2018 that had positive effects for Facebook advertisers. Examples of this improvement range from the new carousel ads for Instagram stories ranging from categories for new dynamic advertisements. We can always expect that Facebook will proceed to improve upon their networking for advertisements with updates.
For this reason, that will make ads more compelling and more straightforward to navigate for advertisers. You will open the doors to full potential regarding advertising on social media as you learn to advertise using Facebook. The most efficient way to learn is a little marketing research and firing up your Facebook Business Manager account to set up as well as making your campaign. Therefore, we shall do this in this in-depth guide to Facebook ads and advertising.